000			02113cam a22003494a 4500
001			13815064
003			BD-ChPU
005			20230111104721.0
008			041214s2006 njua b 001 0 eng
010			_a 2004029593
020			_a978-0131469181
035			_a(OCoLC)57283926
035			_a(OCoLC)ocm57283926
040			_aDLC _cDLC _dYDX _dBAKER _dIXA _dBTCTA _dYDXCP _dCE@ _dOCLCQ _dDLC _dBD-ChPU _bENG
042			_apcc
050	0	0	_aHF5415 _b.K636 2006
082	0	0	_a658.8 K87p 2006 _222
100	1		_aKotler, Philip. _91905
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006.
300			_axx, 651, [94] p. : _bcol. ill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
526			_aBBA , MBA , EMBA .
650		0	_aMarketing. _91816
700	1		_aArmstrong, Gary _q(Gary M.) _92195
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c766 _d766