| 000 | 00741nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 023186 | ||
| 003 | BD-ChPU | ||
| 005 | 20161103111430.0 | ||
| 008 | 120620t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0538467384 | ||
| 040 |
_aBD-ChPU _bENG _cBD-ChPU _dBD-ChPU |
||
| 082 |
_a658.802 F368s 2009 _222 |
||
| 100 |
_aFerrell, O. C. _91817 |
||
| 245 |
_aStrategic Marketing / _cO. C. Ferrell & Michael D. Hartline. |
||
| 260 |
_aMexico : _bCengage Learning, _c2009. |
||
| 300 |
_a439 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 |
_aMarketing _xManagement. |
||
| 650 |
_aStrategic planning. _92670 |
||
| 700 |
_aHartline, Michael D. _92671 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c993 _d993 |
||