Advertising excellence / Courtland L. Bovée ... [et al.].

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1995.Description: xxxvi, 561, [88] p. : illustrations. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	659.1 A111 1995	1	Available	806

Includes bibliographical references and indexes.

BBA, MBA, EMBA

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