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Strategic marketing / David W. Cravens.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN: - 978-0078028908
- 658.8/02 CRS 20
- HF5415.135 .C72 1997
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Premier University Business Library | 658.8/02 C898s 1997 | 1 | Available | 703 |
Includes bibliographical references and indexes.
BBA , MBA , EMBA .
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