Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. - 5th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxx, 573, [81] p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing .
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
978-0073530031
93005995
Advertising.
HF5821 / .B62 1994
659.1 A681c 1994
Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. - 5th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxx, 573, [81] p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing .
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
978-0073530031
93005995
Advertising.
HF5821 / .B62 1994
659.1 A681c 1994