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Brand management /

Verma, Harsh V.

Brand management / Harsh V. Verma. - Nwe Delhi : Excel Books , 2006.[ Reprinted ]. - x, 273 p. : ill. ; 22 cm.

Includes bibliographical references and index .

ISBN: 978-9350621745

Subjects--Topical Terms:
Branding (Marketing).
Product management.
Brand name products--Management.

Dewey Class. No.: 658.827 V522b 2006

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