Introducing mass communication /
Gamble, Michael,  1943- 
Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble. - 2nd ed. - New York : McGraw-Hill, c1989. - xvi, 549 p. : ill. ; 24 cm. - McGraw-Hill series in mass communication .
Includes bibliographies and index.
007022773X
88013219
Mass media.
P90 / .G298 1989
302.2 GAI
                        Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble. - 2nd ed. - New York : McGraw-Hill, c1989. - xvi, 549 p. : ill. ; 24 cm. - McGraw-Hill series in mass communication .
Includes bibliographies and index.
007022773X
88013219
Mass media.
P90 / .G298 1989
302.2 GAI