Applications in basic marketing :
McCarthy, E. Jerome
Applications in basic marketing : Clippings from the popular Business Press / E.Jerome McCarthy and William D. Perreault . - 1994-1995 ed. - Homewood, IL : Irwin, c1994. - ix, 226 p. : ill. ; 26 cm. - Annual - 1990-
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
978-0072864717
1099-5579 = Applications in basic marketing = Appl. basic mark.
sn 92028178
Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.
HF5410 / .A67
658.8/005 M123a 1994
Applications in basic marketing : Clippings from the popular Business Press / E.Jerome McCarthy and William D. Perreault . - 1994-1995 ed. - Homewood, IL : Irwin, c1994. - ix, 226 p. : ill. ; 26 cm. - Annual - 1990-
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
978-0072864717
1099-5579 = Applications in basic marketing = Appl. basic mark.
sn 92028178
Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.
HF5410 / .A67
658.8/005 M123a 1994