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Advertising excellence /

Advertising excellence / Courtland L. Bovée ... [et al.]. - New York : McGraw-Hill, c1995. - xxxvi, 561, [88] p. : illustrations. (some col.) ; 29 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 007006847X (alk. paper)

LCCN: 94012495

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5804 / .A38 1995

Dewey Class. No.: 659.1 A111 1995

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