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Marketing :

Pride, William M.

Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. - 5th ed. - Boston : Houghton Mifflin, c1987. - xxx, 766 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0395357101

LCCN: 86081102

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 1987

Dewey Class. No.: 658.8

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