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Differentiate or die :

Trout, Jack.

Differentiate or die : survival in our era of killer competition / Jack Trout; Steve Rivkin. - Second edition. - Chennai : Westland ltd, 2015. - 236 pages ; 22 cm.

Includes bibliographical references and indexes.

ISBN: 9780470223390 9789385724244 0470223391

Subjects--Topical Terms:
Advertising --Brand name products.
Brand name products.
Competition.

Dewey Class. No.: 658.8 T859d 2015

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