Business in action /
Bovée, Courtland L.
Business in action / Courtland L. Bovee, Grossmont College; John V. Thill, Global Communication Strategies. - Seventh Edition. - Boston : Pearson, c2015. - various pagings : illustrations ; 28 cm.
Includes bibliographical references and index.
Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Forms of ownership -- Entrepreneurship and small-business ownership -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Employee motivation -- Human resources management -- Labor relations -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.
2014002005
Business.
Commerce.
Industrial management.
650 B783b 2015
Business in action / Courtland L. Bovee, Grossmont College; John V. Thill, Global Communication Strategies. - Seventh Edition. - Boston : Pearson, c2015. - various pagings : illustrations ; 28 cm.
Includes bibliographical references and index.
Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Forms of ownership -- Entrepreneurship and small-business ownership -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Employee motivation -- Human resources management -- Labor relations -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.
2014002005
Business.
Commerce.
Industrial management.
650 B783b 2015