The cultural dimension of international business /

Ferraro, Gary P.

The cultural dimension of international business / Gary P. Ferraro. - Third EdItion. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 196 pages : illustrations ; 23 cm.

Includes bibliographical references (p. 187-192) and index.



0137275617 (paper)

97000574


International business enterprises--Social aspects.
Intercultural communication.
Technical assistance--Anthropological aspects.

HD2755.5 / .F48 1998

302.35 F376c 1998
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