Predictive analytics : the power to predict who will click, buy, lie, or die /

Siegel, Eric, 1968-

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. - Hoboken, N.J. : John Wiley & Sons, c2013. - xvii, 302 pages : illustrations (some col.) ; 24 cm.

Includes index.

Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.



9781118356852 (cloth)

2012047252


Social sciences--Forecasting.
Economic forecasting
Prediction (Psychology)
Social prediction.
Human behavior.

H61.4 / .S54 2013

303.49 S571p 2013
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