The thank you economy /
Vaynerchuk, Gary.
The thank you economy / Gary Vaynerchuk. - New York : Harper Business, c2011. - xvi, 240 p., [16] pages of plates : col. ill. ; 22 cm.
Includes bibliographical references.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)
2010052581
GBB0A0747 bnb
015634073 Uk
Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
HF5415.5 / .V396 2011
658.8/12 V392t 2011
The thank you economy / Gary Vaynerchuk. - New York : Harper Business, c2011. - xvi, 240 p., [16] pages of plates : col. ill. ; 22 cm.
Includes bibliographical references.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)
2010052581
GBB0A0747 bnb
015634073 Uk
Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
HF5415.5 / .V396 2011
658.8/12 V392t 2011