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Strategic marketing management cases /

Cravens, David W.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 5th ed. - Chicago : Irwin, c1996. - xvi, 715 p. : ill., maps ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 978-0072514827

LCCN: 95012120

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .C6944 1996

Dewey Class. No.: 658.8/02 C898s 1996

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