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Consumer behavior :

Berkman, Harold W.

Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson. - Encino, Calif. : Dickenson, c1978. - 562 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 978-0822101994 0822101998

LCCN: 77008959

Subjects--Topical Terms:
Consumers.
Consumers--United States.
Consumer behavior.

LC Class. No.: HF5415.3 / .B42

Dewey Class. No.: 658.8/342 B512c 1978

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