Marketing : (Record no. 3745)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4772430 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131119122352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860417s1987 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86081102 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395357101 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-ChPU |
| Language of cataloging | ENG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P658 1987 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 P945m 1987 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 9 (RLIN) | 1815 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | basic concepts and decisions / |
| Statement of responsibility, etc | William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Houghton Mifflin, |
| Date of publication, distribution, etc | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 766 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 1817 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
No items available.