Marketing channels : (Record no. 4226)
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                            | 000 -LEADER | |
|---|---|
| fixed length control field | 00953cam a2200301 a 4500 | 
| 001 - CONTROL NUMBER | |
| control field | 16986490 | 
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU | 
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180222151212.0 | 
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110930s2013 at a b 001 0 eng | 
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011940272 | 
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131518427 (hbk.) | 
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC | 
| Transcribing agency | DLC | 
| Language of cataloging | ENG | 
| Modifying agency | BD-ChPU | 
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc | 
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.129 | 
| Item number | .R67 2013 | 
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/7 R813m 2013 | 
| Edition number | 22 | 
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosenbloom, Bert. | 
| 245 10 - TITLE STATEMENT | |
| Title | Marketing channels : | 
| Remainder of title | a management view / | 
| Statement of responsibility, etc | Bert Rosenbloom. | 
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. | 
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : | 
| Name of publisher, distributor, etc | Cengage Learning , | 
| Date of publication, distribution, etc | c2013 [1st Indian reprint ]. | 
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 660 p. : | 
| Other physical details | ill. ; | 
| Dimensions | 25 cm. | 
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. | 
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA | 
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. | 
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels | 
| General subdivision | Management. | 
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 | 
| b | cbc | 
| c | orignew | 
| d | 3 | 
| e | epcn | 
| f | 20 | 
| g | y-gencatlg | 
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification | 
| Koha item type | Books | 
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals | 
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Central Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 4 | 658.8/7 R813m 2013 | 16993 | 24/11/2025 | 04/11/2025 | 04/11/2025 | 1 | 26/04/2015 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 1 | 658.8/7 R813m 2013 | 16994 | 23/01/2017 | 23/01/2017 | 2 | 11/05/2015 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 23 | 658.8/7 R813m 2013 | 16995 | 28/10/2025 | 08/10/2025 | 08/10/2025 | 3 | 11/05/2015 | Books | 1 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 6 | 658.8/7 R813m 2013 | 16996 | 20/10/2022 | 27/07/2022 | 27/07/2022 | 4 | 11/05/2015 | Books |