Strategic marketing problems : (Record no. 5376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01894cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15741629 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190618113052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090518s2010 njuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009019796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131755310 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136107064 (casebound : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136107060 (casebound : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132465496 (IE) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132465493 (IE) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn297149498 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | CDX |
| -- | SINPL |
| -- | DLC |
| -- | BD-ChPU |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | .K47 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 K39s 2018 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems : |
| Remainder of title | cases and comments / |
| Statement of responsibility, etc | Roger A. Kerin, Robert A. Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2011. |
| -- | 2018 [9th impression]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 708 pages : |
| Other physical details | illustrations, maps ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA, EMBA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2255 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2254 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| Fuller form of name | (Robert Allen), |
| Dates associated with a name | 1944- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 14/05/2019 | purchase | 658.8/02 K39s 2018 | 24038 | 26/05/2019 | 1 | 26/05/2019 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 14/05/2019 | purchase | 658.8/02 K39s 2018 | 24039 | 26/05/2019 | 2 | 26/05/2019 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 14/05/2019 | purchase | 658.8/02 K39s 2018 | 24040 | 26/05/2019 | 3 | 26/05/2019 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 14/05/2019 | purchase | 2 | 658.8/02 K39s 2018 | 24041 | 07/03/2022 | 4 | 26/05/2019 | Books | 08/02/2021 | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 14/05/2019 | purchase | 2 | 658.8/02 K39s 2018 | 24042 | 11/07/2025 | 5 | 26/05/2019 | Books | 11/07/2025 | 02/10/2025 | ||||
| Dewey Decimal Classification | Premier University Central Library | Premier University Central Library | 14/05/2019 | purchase | 658.8/02 K39s 2018 | 24043 | 26/05/2019 | 6 | 26/05/2019 | Books |