International marketing / (Record no. 6137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03273cam a22003978i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20668115 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221230163831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180913t2020 iau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018042883 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538243 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259712357 (hardback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-ChPU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C375 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 C357i 2020 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS043000 |
| Source of number | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteen edition. |
| Remainder of edition statement | Special Indian Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai : |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited, |
| Date of publication, distribution, etc | 2020 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1902 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 680 pages : |
| Other physical details | illustrations, maps ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of International marketing, [2016] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA, RMBA, EMBA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| 9 (RLIN) | 2331 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, R. Bruce |
| Fuller form of name | (Richard Bruce), |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C., |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L., |
| Relator term | author. |
| 9 (RLIN) | 2381 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | rip |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 15/12/2022 | Purchase | 1 | 658.84 C357i 2020 | 26215 | 22/04/2025 | 03/02/2024 | 1 | 30/12/2022 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 15/12/2022 | Purchase | 658.84 C357i 2020 | 26216 | 30/12/2022 | 2 | 30/12/2022 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 15/12/2022 | Purchase | 2 | 658.84 C357i 2020 | 26217 | 28/07/2025 | 28/07/2025 | 3 | 30/12/2022 | Books | 20/10/2025 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 15/12/2022 | Purchase | 658.84 C357i 2020 | 26218 | 30/12/2022 | 4 | 30/12/2022 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 15/12/2022 | Purchase | 658.84 C357i 2020 | 26219 | 30/12/2022 | 5 | 30/12/2022 | Books |