Normal view MARC view ISBD view

Advertising and promotion : (Record no. 6141)

MARC details
000 -LEADER
fixed length control field	02371cam a2200409 i 4500
001 - CONTROL NUMBER
control field	21257200
003 - CONTROL NUMBER IDENTIFIER
control field	BD-ChPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230109103339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	191021s2021 nyua j b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2019044779
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789354600807
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781260259315
Qualifying information	(hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN	9781260796452
Qualifying information	(ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Description conventions	rda
Transcribing agency	DLC
Modifying agency	DLC
--	BD-ChPU
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.B387 2020
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 B427a 2022
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
Fuller form of name	(George Edward),
Dates associated with a name	1951-
Relator term	author.
245 10 - TITLE STATEMENT
Title	Advertising and promotion :
Remainder of title	an integrated marketing communications perspective /
Statement of responsibility, etc	George E. Belch & Michael A. Belch, Both of San Diego State University, Keyoor Purani, Indian Institute of Management Kozhikode
250 ## - EDITION STATEMENT
Edition statement	Twelfth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Chennai :
Name of publisher, distributor, etc	McGraw Hill Education (India) Private Limited,
Date of publication, distribution, etc	2022.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi, 712 pages (E1- E29) ;
Other physical details	illustrations :
Dimensions	27 cm.
500 ## - GENERAL NOTE
General note	Revised edition of the authors' Advertising and promotion, [2018]
500 ## - GENERAL NOTE
General note	Includes endnotes.
520 ## - SUMMARY, ETC.
Summary, etc	"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
521 ## - TARGET AUDIENCE NOTE
Target audience note	Ages 18+
Source	McGraw-Hill Education
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	BBA, MBA, RMBA, EMBA.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
9 (RLIN)	2499
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion.
9 (RLIN)	2500
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication in marketing.
9 (RLIN)	2173
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.,
Relator term	author.
9 (RLIN)	2501
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Purani, Keyoor.
9 (RLIN)	7243
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text	Online version:
Main entry heading	Belch, George,
Title	Advertising and promotion
Edition	12.
Place, publisher, and date of publication	New York : McGraw-Hill Education, 2020.
International Standard Book Number	9781260796452
Record control number	(DLC) 2019044780
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Total Checkouts	Checked out	Date checked out
Dewey Decimal Classification	Premier University Business Library	Premier University Business Library	15/12/2022	659.1 B427a 2022	26211	30/12/2022	2	30/12/2022	Books
Dewey Decimal Classification	Premier University Business Library	Premier University Business Library	15/12/2022	659.1 B427a 2022	26212	23/08/2025	3	30/12/2022	Books	3	10/09/2025	23/08/2025
Dewey Decimal Classification	Premier University Business Library	Premier University Business Library	15/12/2022	659.1 B427a 2022	26213	17/11/2023	4	30/12/2022	Books	3		06/11/2023
Dewey Decimal Classification	Premier University Business Library	Premier University Business Library	15/12/2022	659.1 B427a 2022	26214	30/12/2022	5	30/12/2022	Books
Dewey Decimal Classification	Premier University Business Library	Premier University Business Library	15/12/2022	659.1 B427a 2022	26210	15/10/2025	1	30/12/2022	Books	3	08/01/2026	15/10/2025