Contemporary advertising and integrated marketing communications / (Record no. 992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00853nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 023251 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180211095123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091028s2011 nyuab b 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0071220606 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.1 A681c 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 2667 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications / |
| Statement of responsibility, etc | William F. Arens, Michael F. Weigold, Christian Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 774 p. : |
| Other physical details | ill. (chiefly col.), col. maps ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2499 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F. |
| 9 (RLIN) | 2668 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian. |
| 9 (RLIN) | 2669 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23251 | 20/06/2012 | 1 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23252 | 20/06/2012 | 2 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23030 | 20/06/2012 | 3 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23031 | 13/07/2017 | 4 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23250 | 20/06/2012 | 5 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23248 | 20/06/2012 | 6 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23249 | 20/06/2012 | 7 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23247 | 20/06/2012 | 9 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23254 | 20/06/2012 | 10 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Central Library | Premier University Central Library | 16/10/2011 | Purchase | 659.1 A681c 2011 | 23253 | 20/06/2012 | 8 | 20/06/2012 | Books |