Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	659.1 A681c 1994	1	Available	5088
Books	Premier University Business Library	659.1 A681c 1994	2	Available	5091
Books	Premier University Business Library	659.1 A681c 1994	3	Available	5089
Books	Premier University Business Library	659.1 A681c 1994	4	Available	5092

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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