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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextPublication details: Plano, Tex. : Business Publications, 1983.Edition: Revised editionDescription: xx, 645 p. : illustrations. ; 24 cmISBN:
  • 978-0074705902
Subject(s): DDC classification:
  • 658.8/342 H393c 1983 19
LOC classification:
  • HF5415.3 .H42 1983
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Item type Current library Call number Copy number Status Barcode
Books Books Premier University Business Library 658.8/342 H393c 1983 1 Available 103

Includes bibliographical references and indexes.

BBA, MBA, EMBA.

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