Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

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Material type: Text

TextPublication details: Boston : Houghton Mifflin, c1987.Edition: 5th edDescription: xxx, 766 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Law Library	658.8 P945m 1987	1	Available	11

Includes bibliographical references and indexes.

BBA , MBA , EMBA

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