Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

By:

Siegel, Eric, 1968-

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2013.Description: xvii, 302 pages : illustrations (some col.) ; 24 cmISBN:

9781118356852 (cloth)

Subject(s):

Additional physical formats: Online version:: Predictive analyticsDDC classification:

303.49 S571p 2013 23

LOC classification:

H61.4 .S54 2013

Contents:

Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	303.49 S571p 2013	1	Available	26626
Books	Premier University Business Library	303.49 S571p 2013	2	Available	26627
Books	Premier University Business Library	303.49 S571p 2013	3	Available	26628
Books	Premier University Business Library	303.49 S571p 2013	4	Available	26629
Books	Premier University Business Library	303.49 S571p 2013	5	Available	26630

Includes index.

BBA, MBA, EMBA.

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