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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2006.[2010]Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: - 0072961945 (alk. paper)
- 658.802 Z48s 2010 22
- HD9980.5 .Z45 2006
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Premier University Business Library | 658.802 Z48s 2010 | 1 | Available | 22458 | |
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Premier University Business Library | 658.802 Z48s 2010 | 10 | Available | 22464 |
Includes bibliographical references and index.
BBA , MBA , EMBA .
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