Marketing / Eric N. Berkowitz ... [et al.].

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997.Edition: 5th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8 M345 1997	1	Available	685
Books	Premier University Business Library	658.8 M345 1997	2	Available	684
Books	Premier University Business Library	658.8 M345 1997	3	Available	686

Includes bibliographical references (p. 674-695) and indexes.

BBA , MBA , EMBA .

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