Strategic marketing / David W. Cravens.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8/02 C898s 1997	1	Available	703

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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