TY  - BOOK
AU  - Arens,William F.
AU  - Bovée,Courtland L.
TI  - Contemporary advertising
SN  - 978-0073530031
AV  - HF5821 .B62 1994
U1  - 659.1  A681c  1994 20
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Advertising
N1  - Bovée's name appears first on previous editions; Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -