TY  - BOOK
AU  - Verma, Harsh V.
TI  - Brand management / 
SN  - 978-9350621745
U1  - 658.827  V522b  2006 22
PY  - 2006///.[ Reprinted ]
CY  - Nwe Delhi
PB  - Excel Books
KW  - Branding (Marketing)
KW  - Product management
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; BBA, MBA, EMBA
ER  -