TY  - BOOK
AU  - Gamble,Michael
AU  - Gamble,Teri Kwal
TI  - Introducing mass communication
SN  - 007022773X
AV  - P90 .G298 1989
U1  - 302.2 GAI 19
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
N1  - Includes bibliographies and index; DELL
ER  -