TY  - BOOK
AU  - Siegel,Eric
TI  - Predictive analytics: the power to predict who will click, buy, lie, or die 
SN  - 9781118356852 (cloth)
AV  - H61.4 .S54 2013
U1  - 303.49 S571p 2013 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Social sciences
KW  - Forecasting
KW  - Economic forecasting
KW  - Prediction (Psychology)
KW  - Social prediction
KW  - Human behavior
N1  - Includes index; Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk; BBA, MBA, EMBA
ER  -