TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 978-0395785744
AV  - HF5415 .P658 1997
U1  - 658.8  P945m  2000 21
PY  - 1997///. [Ist Indian ed. 2000]
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -