TY  - BOOK
AU  - Sutton,Dave
AU  - Klein,Tom
TI  - Enterprise marketing management: the new science of marketing 
SN  - 0471267724 (cloth : alk. paper)
AV  - HF5415.13 .S992 2003
U1  - 658.8 S976e 2003 22
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Marketing
KW  - Management
N1  - Includes index; BBA, MBA, EMBA
UR  - http://www.loc.gov/catdir/bios/wiley045/2002155499.html
UR  - http://www.loc.gov/catdir/description/wiley038/2002155499.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002155499.html
ER  -