TY  - BOOK
AU  - Wisner, Joel D.,
AU  - Leong, G. Keong,
TI  - Principles of supply chain management: a balanced approach 
SN  - 9789353502171
U1  - 658.7 W815p 2005 23
PY  - 2005/// (First Reprint)
CY  - India
PB  - Thomson Asia
KW  - Business logistics
KW  - Marketing channels
KW  - Management
KW  - fast
KW  - Physical distribution of goods
N1  - Includes bibliographical references and indexes; BBA, MBA, RMBA, EMBA
ER  -