TY  - BOOK
AU  - Thorne,Lynn
TI  - Word-of-mouth advertising, online and off: how to spark buzz, excitement, and free publicity for your business or organization with little or no money 
SN  - 9781601380111 (pbk. : alk. paper)
U1  - 659.13/3 T496w 2008 22
PY  - 2008///
CY  - Ocala, Fla.
PB  - Atlantic Pub. Group
KW  - Word-of-mouth advertising
KW  - Viral marketing
KW  - Internet advertising
N1  - Includes index; Includes bibliographical references and index; DELL
UR  - http://www.loc.gov/catdir/toc/ecip0811/2008005880.html
ER  -