TY  - BOOK
AU  - DeLozier,M.Wayne
TI  - The marketing communications process
SN  - 0070163022
AV  - HF5415.125 .D45 1976
U1  - 658.8  D361m  1976 21
PY  - 1976///
CY  - Tokyo
PB  - McGraw-Hill
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -