TY - BOOK AU - Provost, Foster. AU - Fawcett, Tom. TI - Data science for business: what you need to know about data mining and data-analytic thinking SN - 9781449361327 AV - HF5548.2 .S213 2022 U1 - 650.015195 P969d 2013 23 PY - 2013/// CY - Beijing PB - O'Reilly KW - Business KW - Data processing KW - R (Computer program language) KW - Commercial statistics KW - fast N1 - Includes bibliographical references and index; B.B.A, M.B.A & E.M.B.A N2 - Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton, focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied, the authors feature a running case using a global airline business's customer survey dataset to illustrate how to turn data in business decisions, in addition to numerous examples throughout. To aid in usability beyond the classroom, the text features full integration of freely-available R and RStudio software, one of the most popular data science tools available ER -