TY  - BOOK
AU  - Loudon,David L.
AU  - 
TI  - Consumer behavior: concepts and applications 
SN  - 978-0070473812
AV  - HF5415.32 .L677 1993
U1  - 658.8342  L886c  2006 20
PY  - 1993///.[2006]
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references (p. 733-782) and index; BBA , MBA , EMBA
ER  -