TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 978-0471372899
AV  - HF1416 .K68 2001
U1  - 658.8/48  K87g  2001 21
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
UR  - http://www.loc.gov/catdir/description/wiley034/00043585.html
UR  - http://www.loc.gov/catdir/toc/onix05/00043585.html
ER  -