Results of search for 'ccl=se,phr:"Irwin series in marketing"'

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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1995

Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8 B368m 1995, ... Premier University Central Library (1)Call number: 658.8 B368m 1995. Not available: Premier University Business Library: In transit (1).

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Marketing / Eric N. Berkowitz ... [et al.]. by

Berkowitz, Eric N

Series: The Irwin series in marketing

Edition: 5th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago, Ill. : Irwin, c1997

Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8 M345 1997, ...

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Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear. by

Series: The Irwin series in marketing

Edition: 7th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, c1997

Availability: Items available for loan: Premier University Business Library (2)Call number: 658.8 B527c 1997, ... Premier University Central Library (1)Call number: 658.8 B527c 1997. Not available: Premier University Business Library: In transit (1).

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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by

Series: Irwin series in marketing

Edition: 8th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, 1984

Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 M123b 1984. Not available: Premier University Business Library: In transit (1).

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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by

Series: The Irwin series in marketing

Edition: 5th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1996

Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/02.

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2004

Availability: Items available for loan: Premier University Business Library (16)Call number: 658.8342 H393c 2004, ...

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2001

Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8342 H393c 2001, ... Not available: Premier University Business Library: In transit (1).

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International marketing / Philip R. Cateora. by

Cateora, Philip R

Series: The Irwin series in marketing

Edition: 9th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1996

Availability: Items available for loan: Premier University Business Library (3)Call number: 658.848 C357i 1996, ... Not available: Premier University Business Library: In transit (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Series: The McGraw-Hill / Irwin Series in Marketing | The McGraw-Hill / Irwin Series in Marketing

Edition: 6th edition.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Tata McGraw-Hill, c2004

Availability: Items available for loan: Premier University Business Library (20)Call number: 659.1 B427a 2004, ...

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Strategic marketing / David W. Cravens, Nigel F. Piercy. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Tata McGraw-Hill, 2009. [ Tata McGraw-Hill ed.]

Online resources:

Availability: Items available for loan: Premier University Business Library (8)Call number: 658.8/02 C898s 2009, ... Not available: Premier University Business Library: In transit (1). Premier University Central Library: In transit (1).