New products management / C. Merle Crawford.

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Material type: Text

TextSeries: The Irwin series in marketing | The Irwin series in marketingPublication details: Boston : Irwin, c1997.Edition: 5th edDescription: xxix, 508 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.5/75 C899n 1997	1	Available	742
Books	Premier University Business Library	658.5/75 C899n 1997	2	Available	743

Includes bibliographical references (p. 453-455) and index.

BBA , MBA , EMBA .

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