Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 5th edDescription: xvi, 715 p. : ill., maps ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8/02	1	Available	702

Includes bibliographical references and index.

BBA , MBA , EMBA .

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