Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Boston : Irwin, c1997.Description: xx, 716 p. : ill. (some col.), col. maps ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8/48 J65g 1997	1	Available	704

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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