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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c2001.Edition: 2nd edDescription: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cmISBN:
  • 978-0471372899
Subject(s): DDC classification:
  • 658.8/48 K87g 2001 21
LOC classification:
  • HF1416 .K68 2001
Online resources:
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Item type Current library Call number Copy number Status Barcode
Books Books Premier University Business Library 658.8/48 K87g 2001 1 Available 11657

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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