The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam.

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Material type: Text

TextSeries: The portable MBA seriesPublication details: New York : Wiley, c1998.Edition: 2nd edDescription: xiii, 497 p. ; 26 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8 SCP	1	Available	281

Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992.

Includes bibliographical references (p. 475-477) and index.

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