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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: New York : McGraw-Hill, c2011.Edition: 13th edDescription: xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cmISBN: - 978-0071220606
- 22 659.1 A681c 2011
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Premier University Business Library | 659.1 A681c 2011 | 1 | Available | 23251 | |
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Premier University Business Library | 659.1 A681c 2011 | 2 | Available | 23252 | |
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Premier University Business Library | 659.1 A681c 2011 | 3 | Available | 23030 | |
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Premier University Business Library | 659.1 A681c 2011 | 4 | Available | 23031 | |
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Premier University Business Library | 659.1 A681c 2011 | 5 | Available | 23250 | |
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Premier University Business Library | 659.1 A681c 2011 | 6 | Available | 23248 | |
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Premier University Business Library | 659.1 A681c 2011 | 7 | Available | 23249 | |
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Premier University Business Library | 659.1 A681c 2011 | 9 | Available | 23247 | |
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Premier University Business Library | 659.1 A681c 2011 | 10 | Available | 23254 | |
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Premier University Central Library | 659.1 A681c 2011 | 8 | Available | 23253 |
Includes bibliographical references and index.
BBA , MBA , EMBA .
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