Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / Marc J. Epstein.
Material type:
TextPublication details: Westport, Connecticut ( London) : Praeger, 2004.Edition: First editionDescription: x, 208 pages : illustrations ; 25 cmISBN: - 027598463X
- 9780275984632
- Implementing ecommerce strategies
- 658.8/72 E63i 2004 22
- HF5548.32 .E67 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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Premier University Business Library | 658.8/72 E63i 2004 | 1 | Available | 27538 |
Includes bibliographical references (p. [189]-203) and index.
I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET.
Management
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